The Irish Examiner ran an interesting article
about the blogging community within IBM.
"Blogging has positively affected
the IBM business culture. IBM’s main blogs run on a Linux I-series platform.
Of the company’s 4671 weblogs (104 in Ireland), half are updated at least
once a week. Besides helping clients learn more about products, these company
weblogs often lace into worldwide PR campaigns. They focus on a certain
topic or a specific product. They help get messages across to the public."